Many
wholesalers and sales representatives will generate 60% to 70% of their sales
at this event. Now think about that. If
4 days generates 70% of this business, it begs the question, what is going on
the rest of the year?
Some
find it difficult to believe the trade shows represent such a wildly disproportionate
source of revenues. But if you don’t understand this huge bottleneck, you can’t
get out of the traffic jam and on the road to bigger sales.
In this post we’ll look at data provided by retailers with corroborating results from
wholesalers.
