WHY YOUR BESTSELLERS AREN’T REALLY THAT POPULAR

In this post we’ll see why focusing on best sellers is a poor sales strategy.  In fact it’s no strategy at all because bestsellers are unpredictable.  The majority of sales come from those products we barely notice.

In our last blog we identified that the 80-20 rule simply doesn’t exist for CGTA wholesalers.  It’s an important factor to understand so we’ll elaborate more deeply here.